OUR STORY

From Ancient Inspiration
to Modern Innovation

Building Smart Cities with Advanced Paint Solutions

Croire Innovative Paints was born with a single belief: walls can do more than decorate—they can protect, purify, and endure. Our vision draws deeply from history. Inspired by the resilience of the Harappan Civilization and the timeless artistry of the Ellora caves, we set out to create paints that combine strength, sustainability, and beauty. Just as those structures have stood the test of centuries, our mission is to craft paints that preserve, perform, and protect for generations.

Vision

To redefine the very purpose of paint—transforming walls into living, functional surfaces that protect, purify, and inspire. By drawing from the wisdom of ancient civilizations and harnessing the power of modern nanotechnology, we envision a world where every space contributes to sustainability, wellness, and enduring beauty.

MISSION

At Croire Innovative Paints, our mission is to reimagine the role of paint in everyday life. We are committed to creating intelligent, sustainable, and high-performance solutions that not only beautify spaces but also protect and purify them. Guided by ancient wisdom and inspired by structures like the Harappan cities and Ellora caves, we merge timeless resilience with cutting-edge nanotechnology to craft paints that endure. Every formulation reflects our dedication to sustainability—low in VOCs, biodegradable, and eco-conscious—while advancing innovation that cleans air, resists wear, and enhances human well-being. Through constant research and purposeful design, we aim to transform walls into guardians of health, comfort, and the planet.

ROOTED IN RESEARCH

What began in libraries became a journey of discovery. Our founders spent years immersed in books, learning about ancient materials, natural pigments, and protective techniques used throughout history. That pursuit of knowledge grew into dedicated product research, leading us into the world of nanotechnology and advanced chemistry. Today, every Croire formulation is a blend of timeless wisdom and modern science—engineered to care for both people and the planet.

SURYA PRAKASH

Innovator | Visionary | Researcher.
A definitive all-in-one scientist

Surya Prakash

A visionary innovator and researcher with over 35 years of experience, Surya Prakash leads Croire with a unique blend of scientific expertise and forward-thinking product development.

NARESH GUNIPUTTI

Technologist | Innovator | Entrepreneur

Surya Prakash

An accomplished technologist and entrepreneur with 14+ years in digital innovation, Naresh Guniputi drives Croire’s growth through his leadership in technology and business strategy.

LAKSHMI SHASHIKUMAR

Entrepreneur & Certified Psychologist

Surya Prakash

A certified psychologist and entrepreneur, Lakshmi Shashikumar brings deep understanding of emotional harmony, emphasizing balance and well-being as foundations for success.